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The winner of the grand award had been selected based on the brand's sales performance, market leadership and other sales and marketing factors, and also through a panel's recommendation of brands.
A total of 1,009,372 consumers were involved in the related survey during the period 21st to 30th Dec 2009.
hotsun baked chicken had scored the highest in terms of quality, service delivery, (customers') price satisfaction, price-quality satisfaction level, repurchase intent, recommendation intent and other measurements.
Mr Kim Dong Jin, the representative for hotsun, said, "The grand award for Korea's Top Brand in 2010 is particularly meaningful because it's based on customers' choices."
"We will not be satisfied with just this win, and will work even harder to win more customers and to create more customers who are satisfied with our products. We will work really hard and strive to become a brand that even more customers will recognize and accept."
The home-delivery chain, hotsun chicken, is the very first brand to penetrate and grow the baked chicken market. They had invited Kim Hyun Joong of SS501 to endorse their brand in 2009 and successfully marketed itself as a household name. Hotsun chicken has exceeded 350 franchise shops as at september 2009, and has maintained its annual sales growth of over 120%.
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